Take Blue Dream. Buy it as flower, a vape cart, a dab, an edible, and a tincture. Same strain name on five labels. Five completely different experiences.

The flower has the original terpene profile. The live resin cart preserved most of it. The distillate cart had its terpenes stripped and re-added. The edible goes through your liver and becomes a different molecule. The tincture absorbs under your tongue and skips the liver entirely.

If you don't understand what happened between the plant and the product, you can't explain why these five things feel different. And your customer just thinks 'Blue Dream didn't work for me' when the real answer is 'that format wasn't right for you.'