A sommelier doesn't say 'this wine cures headaches.' They describe the wine - its character, its origin, its composition - and let the experience speak for itself.

Cannabis operates in a regulated space where the language you use matters. Not because someone's watching, but because precision builds credibility. When you describe a product's terpene profile, its cannabinoid ratios, and what the research says about those compounds - that's expertise. When you promise it will cure something - that's a claim you can't back up.

This module gives you the vocabulary and the boundaries. Think of it as learning which notes to play and which to leave out.